Cloud technologies threaten privacy as a part of one's sense of self, rather than control per se. Existing privacy torts do not adequately address new forms of injury. Two examples analysed: Data surveillance causes real injury even to a person who is not actually the target of the dataveillance, but that injury is not protected; also, information manipulation is becoming increasingly prevalent and is a real but at present inactionable form of harm. In addition, the horizontal–vertical divide is deeply affected by cloud-enabled technologies. Privacy law in these two areas has distinct laws and treatment, but the lines between them are fast breaking down.
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